基于雙中臺(tái)架構(gòu)的營(yíng)銷2.0移動(dòng)作業(yè)平臺(tái)的設(shè)計(jì)與應(yīng)用
劉志杰，陳佐，顏思宇
(江蘇方天電力技術(shù)有限公司，江蘇 南京 210096)
摘 要：為加速推進(jìn)企業(yè)數(shù)字化轉(zhuǎn)型的全面發(fā)展，國(guó)網(wǎng)江蘇省電力有限公司運(yùn)用先進(jìn)信息技術(shù)，開(kāi)展了營(yíng)銷 2.0 移動(dòng)作業(yè)平臺(tái)的研究與設(shè)計(jì)。該平臺(tái)以業(yè)務(wù)中臺(tái)和數(shù)據(jù)中臺(tái)的雙中臺(tái)全新架構(gòu)為依托，以基層員工現(xiàn)場(chǎng)作業(yè)場(chǎng)景為背景，打造了一套電力營(yíng)銷作業(yè)系統(tǒng)，支撐營(yíng)銷移動(dòng)業(yè)務(wù)，從 8 個(gè)方面創(chuàng)新性應(yīng)用提升移動(dòng)作業(yè)與客戶交互體驗(yàn)，強(qiáng)化移動(dòng)核心業(yè)務(wù)能力，擴(kuò)展移動(dòng)業(yè)務(wù)范圍，提高操作效率，其應(yīng)用效果良好，為電網(wǎng)公司數(shù)字化轉(zhuǎn)型奠定了基礎(chǔ)。
關(guān)鍵詞： 數(shù)字化轉(zhuǎn)型；營(yíng)銷2.0 ；移動(dòng)作業(yè)；雙中臺(tái)
中圖分類號(hào)：F407 ；TM769 文獻(xiàn)標(biāo)識(shí)碼：B 文章編號(hào)：1007-3175(2022)11-0066-06
Design and Application of Marketing 2.0 Mobile Operation Platform
Based on Dual-Middle Platform Architecture
LIU Zhi-jie, CHEN Zuo, YAN Si-yu
（Jiangsu Fangtian Power Technology Co., Ltd, Nanjing 210096, China）
Abstract: The state grid Jiangsu electric power company employed advanced information technology to develop the research and design of the marketing 2.0 mobile operation platform. It accelerated the comprehensive development of enterprise digital transformation. The platform created a power marketing operation system in the background of employees operating based on the new architecture of the business middle office and data middle office. The system could support the marketing of the mobile business, improve the customer interactive experience in eight aspects, strengthen the ability of mobile core business, expand the scope of the mobile business, and increase the efficiency of the operation. The result shows that the platform has good performance and lays the foundation of the digital transformation of the electric power company.
Key words: digital transformation; marketing 2.0; mobile operation; dual-middle platform
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